VenLogic - Strategic Equity Marketing
   HOME  |  TOOLS  |  PROCESS  |  PROGRAMS  |  COMPANY  |  RESOURCES  |  CONTACTS  |  BUY ONLINE  |  ACCESS
User Name:    Password: 
Tools  



 
 
  Tools Overview

Product Info
 - Road Starts Here
 - Consulting Tools
 - Experts on Video
 - DVD-R Explained
 - H.264 vs. WMV
 - Tools for Educators
 - Reseller Partners
 - Compare Products

Video Previews & Downloads

Buy Online

Search Catalog




Register for the VenLogic Equity Marketing List.

Receive free equity marketing program tips, tools, and newsletters.


Program Selector Guide
Which VenLogic Program is Right for You?

 What is your Priority?
Tools Programs  Consulting 
Step 1:
Preview
Edition
Step 2:
Standard
Edition
Step 2:
Baseline
Profile
Step 3:
Solution
Profile
Step 6:
Investor
Board Review
Projects
Funding 
- Getting Financed
- Price
Solutions 
- Personal Network
- Identify & Demo
- Identify Partners
Performance 
- Team Building
- Clear Proven Process
- Testing & Refinement
VC Feedback 
- VC Tools
- Objective Feedback
- Financial Engineering
- Valuation
- Leverage
Disclosure 
- Confidentiality
Time 
- Availability
- Time Commitment
Financial Engineering Review
"We need to know how the math works. The VC's technical term sheet jargon affects our net worth years later for decisions made today. Our lawyers aren't financial engineers. We need to know what the real impact is so we can cut the best deal for all of our shareholders."

CEO Problem
Creating a financially engineered model that represents the complete business to aid in negotiating with new investors, as well as reporting status to the board.   We are not concerned about the CEOs ability to model the details in depth. We are concerned that the CEO knows how to connect the demand model from its customer marketplace, within the same spreadsheet, to the shareholder and investor returns model that governs the equity customer marketplace. Completeness in terms of the ability to model both customer viewpoints is the issue. Incomplete models leave CEOs in a precarious position when it comes to being successful with investors.

Program Features
VenLogic provides review of financial models for completeness, in terms of demand modeling, shareholder accounting, and deal modeling.

Program Benefits
Inclusion of critical models often omitted, can drive significant results in negotiations.

Recommendations
VenLogic brings advanced skills in financial model development that can tie "term sheet math" into bottom line results in negotiations. For example, CEOs can learn the impact that "broad-based weighted average anti-dilution clauses" have in terms of specific numbers of shares, that enable them to approach investors from a position of strength and wisdom.

Macro-driven models tie a CEO's dashboard to rapidly allow for what-if analysis, enabling them to answer questions such as:
  • Exactly, how much capital will you require if demand doubles your market share?
  • Exactly, what is the IRR to the next round investors in order to raise the total amount you are seeking if we buy in today at $1.25 per share?
  • Exactly, at what price should current investors provide the bridge financing if the next round does not invest on time?
These and other common investor questions can take days to compute without the right model. To know your customer's needs also means to know when to renegotiate if the terms aren't right. Financial engineering can make the difference.
 
©2008 VenLogic LLC
All rights reserved.

Designed by GLnet.tv