Identify & Demo Solutions "I've
tried several 'consultants' that have yet to produce the right
solution that meets our needs, so we get further behind. There's no
easy way to compare professionals, except to meet with them. This
becomes time consuming. While we are attracted by the lure of
introductions to investors, we need a way to rapidly sort through
all the options that saves our limited time and money."
CEO Problem
A process that compresses the time to find the right professional services. Differentiating between professional services which sound similar (e.g. strategic market positioning, corporate securities law, financial audits, etc.) but are in fact differentiated, from the providers' perspective. The only real way to know if a solution works is to pay for it.
Program Features:
Action Plans invite solution partner demonstrations and previews, which can be compared and assessed by the faculty in real-time for assessing fit to the company's needs.
Program Benefits:
Assessment programs parallel process the interviews of multiple solution partners. Action Plans generate "solution partner" scenarios to optimize the company's limited budget for varying levels of expertise.
Recommendations
With the recent market downturn, more "consultants" have entered the market making it more of a chore for CEOs to wade through the jargon, implied "best-practices", and hype. CEOs know one thing for sure - most of their cash - the most expensive money paid for out of equity, goes to pay for internal staff and external professionals. Choosing the right talent will always be one of the most critical, time consuming tasks of the CEO.
For companies, Equity Marketing requires very clear articulation of their market positioning to enable quick differentiation that assists investors in screening their deal. Companies that fail to clearly differentiate, rarely get funded. VenLogic brings expertise in content and program design which helps companies clarify their marketing messages to their customers. Why? Just like you can't give yourself a haircut, positioning must be done with feedback from a third party "customer" perspective.
Likewise, positioning for differentiation applies to professional services and capital providers too. For investors, we call it "Capital Marketing" - it's how MasterCard informs us why it is different than "The Blue Card" by AMEX. VenLogic works with its partners to assist them in clarifying their positioning statements to the market too. As in any brand building exercise, the simpler the message the easier it is for these firms to remember to refer companies accurately to the right investors.
VenLogic's programs are the perfect environment to evaluate multiple partner candidates, while simultaneously fine tuning positioning messages with live demonstrations of proof and value. One of the greatest benefits we bring is real-time feedback by qualified experts, which helps all parties come together faster. This is an extraordinarily high value use of executive time.
