Getting Financed (Equity Sales)
"We are ready to go. We've been through all the drills and our package is tested and ready. Our Board's resolutions are clear - we need to find the right investors now."
CEO Problems
Strategic Introductions / Board & Investor Panel
The CEO needs
a board with access to the venture investor's trust network. Needs a
means to interview with proven experts, investors and board members.
Investor Market Segmentation
Equity Marketing: Segmenting the investor market, developing the target customer profile.
Equity Sales Channel Design
Equity Channels: Designing the "go to market" strategy, equity sales channel maps, and equity channel partner compensation.
Dynamic Deal Positioning
Capital markets move at a different rate than the customer markets. CEOs need a sales process which allows for dynamic repositioning to different investor segments while a) minimizing team member turnover, and b) mitigating perceived risk among investors.
Investor Pre-Qualification
Equity Sales: Pre-qualifying both parties (Investor and company fit). Get past the investor's initial screen.
Program Features:
Strategic Introductions / Board & Investor Panel
Solution experts, investors, and board members participate to provide board-level feedback.
Investor Market Segmentation
Action Plan process leads to the development of a well profiled investor syndicate through insider research and relationships.
Equity Sales Channel Design
Action Plan process leads to the development of equity channel maps, compensation methods, and a clear path to the trusted gatekeepers.
Dynamic Deal Positioning
Assessment program provides a built-in platform that invites investor participation from a wide range of segments in multiple cities.
Investor Pre-Qualification
Assessment program provides a built-in platform that invites investor participation.
Program Benefits:
Strategic Introductions / Board & Investor Panel
Ultra-high value, intellectual environment that enables very quick opportunity evaluation by both parties. Saves time for busy executives.
Investor Market Segmentation
Designs a "stealth-like" process while equity sales strategies are in the design process.
Equity Sales Channel Design
Designs a "stealth-like" process which works within the natural laws of the market place.
Dynamic Deal Positioning
The company can reposition it's capital strategy (e.g. target investor profile or syndicate) as often as it likes. VenLogic works with the company to design custom assessment programs based on needs. Programs can be hosted in investor offices and law firms in different cities.
Investor Pre-Qualification
Investors that participate, offer feedback as a part of the assessment process, enabling the pre-qualification of both parties.
Recommendations
The goal isn't just to get funded. There's more capital than ever in the market. So much so, that investors are returning money back to their limited partners because they can not find enough good companies to invest in.
The goal is about sustainability, best-fit, and value-added equity customer relationships that work at every round. Unless properly structured, next round investors can disrupt the returns for early investors who shouldered the major risk, especially the founders. Unless properly structured, boards, investors and CEOs will not be happy with the return on their investment in time, money, and credibility.
Getting financed is about managing customer satisfaction at every step of the journey. CEOs must be keenly aware of what their equity customer needs are as new customer groups enter, shifting the business rules as new capital comes in. This is the art of getting financed - doing it on time, under budget, and creating happy equity customers for life. Getting funded in this new environment, means that you learn new rules in a new environment.
VenLogic's programs are the perfect environment for learning the process, rethinking how to apply the new rules to your company, and building key relationships. We help CEOs set the stage to enable team building. We expect you to execute privately, and return when we can be of further assistance.
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