Simply, the most value.
Without tools and years of experience, it is very difficult to perform rapid analysis and document the maturity benchmarks of ventures in emerging growth markets. VenLogic is the first to publish it's highly refined venture assessment solutions into conveniently affordable tools - executive tool-enabled workshops self-contained in DVD format. These tools front-load the fundamental knowledge required for companies to prepare for a live venture assessment program, which ties them directly to the private equity and venture capital communities.
Tools make the difference.
Using carefully designed and validated tools, we are able to assess and benchmark venture maturity faster than the typical "executive panel or board review." When VenLogic's tools are put into the hands of a faculty of seasoned venture professionals, the results can be significant.
For every hour spent using VenLogic's tools, companies can acquire meaningful results that would take the typical executive panel or board review a full day or more to gain agreement on. Tools save valuable time of executives, boards, investors and professionals while creating a visual record for future reference.
Tools - a progressively sophisticated deal description language.
VenLogic invested in understanding information needs at various levels - from venture investors to company management. VenLogic designed the tools to present summary information for investors and boards, while allowing for expansion into detail for implementation by company management and outside professionals who they may engage. As a result, tools greatly accelerate the CEO's qualification process of professionals - and vice versa - for professionals to qualify their fit with the company's needs. By using a common deal description language, everyone benefits by focusing on the issues that matter most.
Venture Assessment benchmark maturity, not quality.
Venture Assessments do not render a "quality judgment" on the company. These tools not designed for that purpose, which is the job of due diligence.
Venture assessments are not due diligence, but a fun intellectual experience that results in creating a company maturity benchmark. Key to assessing venture deals requires separating the issues of maturity from quality. Venture assessments accelerate the more costly and time consuming process of technical due diligence, which assesses "deal quality."
Venture Assessment Tools enable users to ask more questions faster and more consistently. Tools tie responses to best-practice maturity benchmarks from other similar ventures. Investors can use the aggregated results to draw their own conclusions about maturity as they conduct due diligence.
In the Advanced Assessment report, we display the results of 4 categories of 22 different tools used to assess ventures in emerging growth markets.
I. Venture Assessment Tools II. Business Model Focus Tools III. Financial Engineering Tools IV. Equity Marketing Tools
Venture Assessment Tools vary in sophistication from single diagrams to comprehensive multi-step analytical instruments. For example, the Venture Maturity Perception Mapping Tool (no. 2 above), interviews maturity based on the Stages of Growth Tool across 16 factors among customer (product and capital markets) and operational leadership. The result is a visual diagram which greatly summarizes the company's maturity benchmark.
Maturity Perception Mapping Tool
Customer Leadership
Demand Modeling
Customer Need
Solution Fit
Competition
Distribution
Financing/Alliance Model
Alliance Partners
Unfair Advantages
Control Factors
Investor Returns
Operational Leadership
Team/Strategy
Board Governance
CEO
Management
Business/Operating Plan
Business Model
Operations Management
Customer Care
Sales
Profits & Cash Flow
Fun & Intellectual Program Design makes the difference.
Our facilitation style is interactive, fun, and intellectually engaging. We aren't just checking off a static checklist. Our programs are dynamic and entertaining - some call "venture-tainment." By role-playing the investor, our qualitative intellectually challenging exercises inquire to cognitive performance based on real-world investor interview questions.
For example, our favorite initial assessment exercise is: "Could you please diagram your business model?"
Not only is the Business Model Diagram Tool used to record the response a useful record of company maturity, but we go further by demonstrating how the entrepreneur's response to this one key question determines success for failure with the investor from the first point of contact. This typical investor question stumps more than 50% of the clients who enter this program. It is the first in a comprehensive interview designed to educate while acquiring maturity information needed to develop the venture assessment reports required by investors.
Consistency makes the difference.
Tools enable companies, professionals, and investors to focus on key issues with greater consistency. Venture Maturity and Business Model Tool Diagrams that accumulate over time are easily reviewed by investors in a matter of minutes to assist them in making critical decisions.
